WHY SOCIAL MEDIA

The impact of online marketing specifically social media marketing has been significant throughout the world in this era. Brands are /have embraced the potential of social media in adding value to their products/services resulting to increase in sales.
Some of the areas that have been tremendously affected include;

1. Customer Relationship Management.
   Most brands have taken the effort to open social media accounts as a CRM tool. Through these accounts brands are able to interact with clients on a more personalized way, customers complaints have been addressed with immediate feedback collected too. Through these channels customers have been able to interact with the names behind some of the huge brands and this has proven to help in customer retention. Moreover the use of these channels have proven to be efficient and timely to both business and customers which in time has reduced the weight on call centers.
2. Information Management. Most of those who brands target are online. That being the case brands have come to embrace social media channels as news outlets to get word around about new products/services, counter fake news, service interruption alerts and CSR projects that they take part in. Social Media is dry grass and information is fire that burns it out. Revolutions have been started by just a single tweet. Good or bad social media has become the source of information and that’s where your brand need to be strategically placed.
   3. The Spirit of Harambee
      As a brand there is need to give back to the society and most times taking a few employees to go out for a CSR might not have an impact that is desirable. Social Media has given brands a voice to call on action to everyone all over to participate is such activities and the results have been awesomely overwhelming to those that receive these acts. Now don’t get me wrong but if there is any place where the spirit of harambee has been exploited it is here too. Let’s start with if you don’t type amen God will punish you scam to retweet to help a child in Africa! It’s crazy.
3. Job creation.
   Influencer. This is the newest job in town better phrased as Social Media Exec. Opportunities to be able to earn a living through social media has boomed. Graphic designing is a position that currently goes for a net salary of Ksh. 45,000. So yes the key board and some thousand plus followers might just be your ticket to financial freedom. As a result of all this influencer marketing, tailored hashtags and promoted ads on social media platforms has been on the rise. Combining traditional marketing methods with social media has increased most brand engagement levels.
4. Marketing
   Being that a large mass of the market is online brands have gone online to be able to get better visibility stats. Brands don’t necessarily give details about their latest products or service, they tend to post relevant memes with trending captions to be able to woo in customers to interact with them more. As a result these platforms are the best and ideally the perfect way to create awareness and increase brand exposure.
   In a cosmopolitan city like Nairobi, customers tend to look around for the best possible option and want to have information before they decide to buy a product or seek for a service. Social Media networks are places where brands are never closed. Insights, Feedback and customer engagement can all be monitored and gotten to help in marketing and driving sales.
   All that sid it is important to embrace the evolutionary steps that social media has brought into marketing. As it is yes it is unpredictable but it will surely last for a long time coming. Brands should therefore be ready to adapt to trends brought about by social media if they indeed want to still maintain their customers.
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