For any business to sell its product/services there has to be trust established between the business and the market. Good branding helps in establishing customers’ trust. Trust, brand trust, often steers customers into believing that the business is a reflection of their beliefs and values. More over it will entice new customers to explore services/products a business offers even if they don’t need it. What is the art of being direct social and real?
Being consistent
Often we’ve talked about consistency so today I say is this. Regardless of the business; major or startup the only way to be recognized is by continually putting your brand on the grid. As a result the market is continuously reminded about your products/services. Though difficult, it is the only way to gain recognition for a new brand. Push the brand consistently and you’ll see the outcome. Over the years we’ve seen a brand gaining slight monopoly over the telecoms market because of their constant consistency in delivery of network service. It might be expensive, we might throw shade at it once in a while, but their services most times has been reliable and efficient.
Be Direct
In the world of a consumer the winner never takes it all. Organisations everyday fight for the slightest bit of the consumer’s attention in so many ways and by all means. Brands therefore need to have focus groups for their products/services. Decide upon a particular demographic that you’d want to sell to and work on getting their full loyalty. Once loyalty is achieved you can be able to diversify with an army of loyal clients backing you up. A bird in hand is worth two in the bush.
Car manufactures don’t design a car model suitable for everyone. Every niche and demographic has a particular feature that they are inclined too. Hence elements like reliability performance, design, cost and brand are considered with every release of a vehicle model.
Be Social
People are relationship beings. Being able to evoke an emotional reaction from people attracts people. They feel they can relate to the brand. By making a brands’ content social, the higher engagement rates it will get. As a creative consult firm, we urge our clients to use the very basic elements of their brand to share their message.We let our audience and clients alike know that the power of enhancing a brands worth can be in a selfie taken within the office.
Be Real
In a world where most people fake it till they make it, consumers have become conscious about flashy and posh looking brands. Therefore there is need to find realistic ways that can give brands a social and realistic feel remaining true to their image. In so doing a trustworthy relationship is built with it’s clients. Being true and authentic will give any business leverage over its competitors. Customers dislike being misled. Stay true. Stay authentic. Your brand will be rewarded with loyalty.
Known for his harsh critique to singing contestants, a judge in a TV reality show gained the trust of the shows audience. This established trust made his yes something that would sway voting.
Be extra ordinary
There’s a thin line between being awesome and being an a hole! Being able to open a social media account and posting engaging content is good. Having a professional outlook on these accounts is doing slightly better. The extraordinary is when the brand decides to engage the Internet. Brand exposure especially on social media has its pros and cons. In the quest to achieve extra ordinary advantage over competition most brands stray.
Memes, Hashtags, Follow trains are the basic tricks in the social media trick bag right now. These however can be done professionally to maintain the brands professional image. Don’t lose authenticity, trust and professionalism in trying to be extraordinary. Trends come and go. For any brand to maintain the extraordinary touch it has to be ready to put in the work. You either keep up or fade out.
Social Media will forever evolve. Products/services may never change, but the markets’ perception about these items do change.
