Dunbar’s science is tells us that the only way you can effectively create a massive prospecting effort online or offline is to leverage your network. And that’s where the ability to build a social sales force powered by Social Agents can mean the difference between finding and missing an invisible sale.
But how many prospects can a Social Agent powered salesforce “call on?”
Let’s return to Dunbar’s Number to figure that out.
Dunbar’s Number tells us that each of those 150 people in your social network have 149 other people (assuming you’re included in their Dunbar’s Number) they can strike up a conversation with at any moment. Let’s also assume that each of the folks we’re talking about here has strong enough relationships with their circle that they can influence that circle to take certain actions.
We could continue opening wider concentric circles, but I think after you see the math behind just the first- degree Social Agent prospecting database, you’ll want to think more about identifying your Social Agents.
150 of your contacts × 149 contacts for each person = 22,350 Possible Prospects
Notice, I called them “Possible Prospects” vs Prospects. There is a reason for that… not all of your 150 might truly be able or willing to serve as Social Agents and not all of their contacts are going to be qualified prospects for what you sell.
Even though only 25% of your 150 relationships take up the Social Agent mantel and only 25% of their relationships are truly qualified prospects for what you sell, that’s over 1,400 qualified prospects for your brand. Over 1,400 people who are just an introduction away and we’re not even considering the Power Agents or Influencers.
If content is social then social must be SEO.
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