This is going to be a three part post people.. so buckle up!
Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values. -Simon Mainwaring.
As an entrepreneur you decide that it is time to take your brand on social media- first stop Facebook. You log in to your personal account you create a page upload relevant pictures of your brand invite your friends to like the page and you feel you the expert. You post a few pictures. Update status and three weeks down the line and you start thinking “This page isn’t giving me any results I should take it down.”
Wait! Before you do that let us try al little face-book hacks that we’ve come up with together if it doesn’t work then you can take down the page.
Deal?
Great let’s get on with it….
How then do you transform brand imaging through Facebook
Your Facebook Page makes your brand:
Discoverable: When people search for your brand on Facebook, they’ll be able to find it.
Connected: Have one-to-one conversations with your customers, who can like your Page, read your posts and share them with friends, and check in when they visit.
Timely: Your Page can help you to reach large groups of people frequently, with messages tailored to their needs and interests.
Insightful: Analytics on your Page will give you a deeper understanding of your customers and your marketing activities.
When you set up your Page, request for a web address such as “http://www.facebook.com/pearlsagency. Consistency in branding will help your customers identify you wherever they go to. Hence use your brand name colors fonts and material as often as possible.
Notice the similarity between https://web.facebook.com/PearlsAgency/info and https://pearlsagency.co.ke
Remember: Your Page is an extension of your brand. It’s an easy way to share updates and more with the people who matter most. It’s ready to help you engage your customers on desktop and on mobile. A platform to make your customers smile on a tough day or warm in very cold days. Use it to your advantage strategically to help grow your brand.
