Low key I have been doing my research on social media as a marketing tool. The newest trick up my sleeve I must say. Being the newest, fast changing and challenging department in most companies: there must be a few common tricks. If not then how come these big organisations are spending on social media? How about I share my findings?
Social media in general is a hub of information so most likely something that you read today was read by someone yesterday. Let us learn how to filter this information. Retweeting and sharing everything that you read or find interesting will earn you the ‘mute’ button or ‘show less of’ clicked on your profile. Unless they are memes of-course. Brands should understand the art of filtering posts on social networks. This will ultimately get them the desired positive attention.
Personal Brand Tips
Social Media Sales Pitch. Who doesn’t enjoy a good sales pitch, when interested! Spamming a prospects account with these pitches won’t help you seal the deal. As a matter of fact it will ruin your connection. Anytime they see your name they think what holiday is it again and roll their eyes.
To the ‘mature’ in social media platforms. If you are what you say you are, why are you in the same platform as me! Listen not responding to a comment or liking someone’s retweet/share about your content is merely rude!
Give credit where is due. There are so many good thoughts out here that people have shared and not so many people have interacted with. So instead of #Stolen just give credit!
To all the readers and philosophers out here. Unless you are very important please don’t share everything that you consume intellectually. It’s exhausting and frankly most people don’t care. However if you feel the urge to share, you can and should put your thoughts and reads in context that is relatable. Be professional about it.
#SmartTip
HOMONYMS are words that sound alike but have different meanings. Homophones are a type of homonym that also sound alike and have different meanings, but have different spellings. HOMOGRAPHS are words that are spelled the same but have different meanings. Heteronyms are a type of homograph that are also spelled the same and have different meanings, but sound different.
