Unlike influencers a social agent or social agency is the aspect of a brand coming in to bridge the gap between other brands their audience and the market
“Prospects buy from you whoever; Social Agents tell everyone to buy from you.”
Social agents amplify a brands message by sharing its content. We introduce our world to your products and help you introduce your products to your world too. We might not have a business to business interaction with you, but if your product is worth the notice then we are surely giving it a stare!
We have tried to have personal relationship with our audience hence the raw feedback of what they are looking for. This feedback if used tactfully by a brand enables it to solve the problem a customer’s world. Moreover, we are able to help you communicate to your target audience based on their niche and product want.
Why Does Any Brand Need A Social Agent?
We all know that humans generally have constrains in the ability to network. There is a term for it mmhh yeah “Dunbar’s Number”. The psychologist, the evolutionary psychologist theorizes the fact that there is a limit to which one can have an inter-personal relationship with and maintain it.
Figuratively quantified we can only have and maintain an inter-personal relationship with about 150 max at a time!
That doesn’t sound right right especially with social media take over we are currently experiencing! It might seem like the social media networks such as Facebook, Twitter, LinkedIn and many more gives us the ability to squash Dunbar’s theory. This however, might not be case.
Dunbar’s Theory
This is why. On average despite the thousands of followers, connections or friends we have on these platforms we rarely relate to all of them on a regular basis.
Research puts our interactions on twitter at 100-200 people on a regular basis while on Facebook with a 5000 friend limit we averagely have 200 people interact with us on a personal basis. So despite our technological ability to expand our network our biological structure still paves our inter-personal relationships on these platforms.
Take an example of someone with 10,000 likes on Instagram. How many of these likes are legitimate? How many of these like know the person in person use the product or have some specific significance to the picture liked. Remember for you to have 10,000 likes you need to triple that number in your followership section.
So, unless you’re a huge company with a huge salesforce then The Idea of Social Agents as a sales force is your fall back plan.
