Social Media and Tourism - Pearls Agency
Pearls Agency

Social Media and Tourism

The world unknowingly has become research fanatics. The rate at which any tourist/traveler uses social media to identify a tourism location is at its peak. Brands within the tourism sector are said to have felt the most impact in regards to the high use of social media platforms. Everyone scouting for something with a recommendation or a picture.

Digital platforms have influenced the way consumers view the reputation of a brand. These platforms gives them an opportunity to directly connect with the teams behind the brands. The opportunity to connect with previous, current and potential guests allows a brand to display commitment to excellent customer service and satisfaction. While simultaneously building relationships with those who have interacted with the brand and looking to interact with the brand.

Why Social Media?

Most consumers and prospects are on social media, brands therefore need to be on these platforms. Customers always want to share their thoughts and experience with others. The same customers are looking for these same thoughts and experience to decide whether to interact with other brands.

Digital platforms is part of the travelling process these days. That said it is good to note that a prospect will appreciate positive feedback or experience from a friend rather than see a cool brand advert.

Facebook

Fact is everyone if not most is on Facebook. The platform has given a brand various advertising opportunities. From creating a page to adding photos and videos about the brand. Facebook currently is the leading platform for advertising and brand awareness.

As a result of the large character capacity of this platform brands truly and fully express themselves. Brands can talk about all the projects they are involved in, their services, initiatives, events and plans. In addition to this, they can use high quality videos and pictures to encourage engagement.

Twitter

Twitter is the most popular platforms among consumers for engagement, this is a perfect spot for brands looking for engagement. With over 500 million tweets sent per day this is the most interactive platform that a brand can use to drive engagement.

Use this platform to drive engagement towards a brands affairs, events and services. The character limit on this platform is capped hence tweets need to be precise and short. Using high quality pictures and short videos will boost engagement too.

Instagram

Instagram is a great outlet for brands in the tourism sector to pursue, as it is a visual platform. Brands are able to create various content, which are visual in nature to attract the attention of its visitors. By using this platform brands take up the opportunity to display the humanly side of it by use of cool and thoughtful content.

Remember to be a dope brand you need dope content.

LinkedIn

LinkedIn is a professional platform. This platform helps brands in connecting with other brands on a more professional manner. Every brand is able to share insight on the knowledge about whatever industry they are in and give advice to start ups too. As much as it is a professional platform, it is a great way to market to the MICE category the tourism market.  Due to the nature of the content shared on this platform, high profile clients are easily drawn to the brand.


Ephemeral Content

Ephemeral Content is gaining more popularity as the day goes by as it disappears in 24hrs. These digital opportunities are often used as teasers to create excitement about a brand or an event. Because clients are not able to view these type of content after 24hrs it is best that they are constantly updated so that the brand does not fade away in the mind of the consumer.


Website/Blog

Website/Blog is one of the leading digital platforms that most brands use as their foundation online. It is the foundation if not the landing page where traffic from all digital platforms will be redirected. It therefore needs to be responsive and attractive. Regularly updating websites should help improve the brands SEO.

Use the brands website as a landing page for all the traffic from all digital platforms. It should be well and accurately updated. The website should be responsive and regularly updated.

Digital platforms give us immense opportunities to market our brands. Brands in the tourism sector more specifically MICE Tourism should grab the opportunities.

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