Digital presence sales and marketing has its tricks. Unlike a groom who learns cyan as a color when meeting the wedding planner and forgets it, immediately he leaves the room I urge you to remember the c’s I will talk about in this article. Understanding the 5 C’s of digital sales cycle makes the difference between successful digital sale cycle, low conversion rate and poor digital presence.
Lets dive in.
Customer
Is the customer always right? Yes, the customer is always right unless they never intended to be a customer. Be it a product or service that you sell every brand no all brands have customers. That being said know and accept that everything starts and ends with your customer. Think about your target audience. What are their values, goals, pains, preferred means of contact and communication? Think about it all critically and creatively. When you fully understand your customer then you are now ready to look into
Concentration.
So how do you attract your customer? How do you get their attention? How do you maintain their interest? Their concentration is your goal. At this point you need to know how to measure your conversion rates. Once you have their concentration then you need to do something with it. Would you like them to buy, sign up and fill lead forms, get phone numbers or their email addresses? Understand your goal, get your customers to concentrate on it then measure your conversion rates to validate your content.
Content.
Do you know that the pictures you post of bags or items in your boutique is content? I bet you didn’t! Content isn’t just words. A picture speaks 1000 words. The energizer to your digital presence is pictures! Even a great blog with poor image content doesn’t reap as much as it sows. Being able to express your services in a pictorial form compliments your wordiness. Variable content is the mechanism of action through which you interact with your customers. It brings about a means of contact.
Contact.
After successfully establishing a clear vision of your target audience and getting their concentration great content brings about an opportunity to connect. Have a CTA that brings about connection between you and your client. At this point, measure your conversion rates. Once the contact is established, enhance connectivity.
Connectivity.
Commonly known as post sales service. Connectivity happens when you achieve your objective. This can either be a sale sign up or contact details given. This is the point where you stimulate a feedback, referral or advocacy. Be creative not to lose a customers’ interest especially if it is a sale rather than a continuous service. Social media is a great way to initiate and stimulate engagement with your customers.
Connect do not harass!
By evaluating your digital presence and objectives in regards to the above discussed, you are able to evolve as your customers, products and services change. Times too are changing, sales cycles are drifting depending on the target audience.
Have you thought about your sales cycle recently? As products change, customers change, services change, and companies evolve, so does the 5 C’s of your digital sales cycle. While these all make sense for offline channels, all of this is applicable to digital content.
