As a creative agency too many times we indulge in various creative and brand management activities. As so it becomes difficult to exclusively mention our services. Today we share with you an in house in-depth look at what we do at Pearls Agency.
CONSULTING
Our consulting practice works collaboratively with your in-house social media team to develop an overarching strategic direction and a logical measurement plan, upfront. We then avail support needed during the long over haul, helping you apply and stay accountable to your strategy. In an ever-changing space, you do need a brand partner.
STRATEGY DEVELOPMENT
We come up with well-defined, market-tested processes for working with brands on social strategies. Be it across the entire social media platform mix or on a small-scale plan for products launches or offers within all or specific social media platforms.
In addition to the online brand management, we offer offline-branding services as a client retention method and reach out strategy to those who are not within the internet niche but are prospects.
We build custom roadmaps for success aligning relevant audience, objectives, strategies and tact in a way that is specific, achievable and measurable
COMMUNITY MANAGEMENT
Strategy implementation through power agents. Power agents are the intermediaries in starting conversations around your brand product or launch, which will trickle down to their audience. Once conversation starts, we tactfully bring in your brand to make use of the buzz as a marketing strategy.
We are a one-stop shop for creating lively and engaging social media conversations through editorial planning, monitoring, moderation, surprise, and delight type of campaigns.
SOCIAL LISTENING
Feedback is key to all brands. Social listening helps in identifying the gap a brand has on digital platforms. Through social listening and analysis, we can identify reasons as to why there is little or no engagement on a brands content. The mood of the engagement and feedback received and its overall impact on the brand.
Our insights no doubt helps brands to have information that helps in making decisive brand decisions on everything from brand imaging, marketing or campaigns to product development and customer service management.
SOCIAL CONTENT CREATION
Being able to merge structured and unstructured content is an art! From a trending topic to the latest video or meme in the social world, we are able to use these waves to create suitable content to sell a brand image, product or launch.
Social approach to content creation ensures its ultimate success be it online or offline. Finding the right intersection between social passion and business goals is an ability very few are yet to master.
PAID SOCIAL ADVERTISING
The metrics behind most social media platforms currently favors inorganic reach. However not all promoted content goes. One paid post can do better at a particular time and do poorly at particular time. To establish what goes when; a brand needs to have its market mix right and know the current online/offline wave.
PROMOTIONS
Promotions are what we would call a cheat sheet in the purchase loop. Having the right promotion presented to the right niche at a timely manner can turn fans into customers into brand advocates.
INFLUENCER ENGAGEMENT
Unlike power agents who are free souls, influencers have a particular niche of focus. Influencer engagement needs a particular brand targeting a particular group that have a particular person that influences there decision. This type of engagement help in garnering raves and reviews, which ultimately affects the purchasing, thought process of a prospect.
MEASUREMENT & MONITORING
A brand needs to be able to monitor and measure all its brand management efforts. By having an analysis prior and after an strategy is in place a brand is able to know its process and the strategy fit. Being able to have custom modules for different strategy is vital to achieve success.
CRISIS MANAGEMENT
Bad news spread like wild fire! For any brand it is important to see that there are procedures put in place to contain and resolve a crisis. From having a pre-emptive crisis and escalation plan, a few days of strategic guidance, or just more eyes on your channels to handle a surge in complaints be ready. Fail to Plan or Plan to
Any comments, questions or thoughts you’d want to share with us? Let us know what you think.
