Define Your Mission.
Have you clearly expressed what your business mission is in your Facebook “About” section? A mission statement articulates the purpose behind your business. It pulls together the essence of your company sharing the what, why & who (what you do, why you do it & who you serve) in a way that makes sense to your target audience.
Do it right now! It’ll bring clarity to your marketing & allow you to get more Likes on Facebook. Questions to help you create your mission statement
What’s your company story?
What’s your product or service?
How do you help people?
Who’s your target market?
What are 3 problems you solve for your target market?
Now, take that information & add it to the About section on your page. Don’t stop there! Share it in your Facebook posts & on the graphics you create for your page. The information will provide valuable insight to those eager to connect with you online!
Know Your Target Audience.
Does your Facebook posts fall on deaf ears? It’s probably because you’re speaking to the wrong audience. The better you understand your target market the easier it is to craft content that speaks directly to them. But if I asked you who your target market is could you answer? Do you know their likes, dislikes, needs, wants & desires? Are you able to tell me how you help them & why they should choose to work with you? If not, you’re not alone.
Many brands stumble in this area — thinking that “everyone” is their target market. That leads to broad stroke marketing & an untailored message. If you’ve ever wished you had a crystal ball & could see exactly who your target market & Facebook audience is you can!
Understand Your Competitive Edge.
Now that you’re clear on your target market ask yourself what it is that separates your brand from the competition? What sets you apart & gives you a leg up when you go toe to toe with your competitors on a project? Sharing what’s unique about your company lets Facebook fans make educated decisions about whether to:
Like your page
Engage with you online
Buy your product OR
Hire your company
To understand your brand is to give your brand the leverage it needs to attain success!
